I know, I know – I am about a week behind on this, but on June 3rd, TTC announced new counterfeit measures to roll out in July. The passes will feature a hologram sticker as well as a one-time use sticker that will invalidate the pass for return once purchased (think credit card activation). The TTC is a little behind the times – smart cards are obviously the way to go, but will take a while to implement and will mean a costly overhaul of the fare system. On another hand, smart cards would also make a lot of high-paying jobs held by snoozing ticket wardens obsolete – bet the Transit Union would not be too happy about that.

Anyway, here’s what the pass will look like:

Bah! Same crappy design, but with more flare and shine. Has the photographer ever heard of white balance and exposure metering? I am not even going to bother this time.

But wait! There is hope! An interesting excerpt from the article:

Later this year the TTC will outline a plan to use art on its passes. Currently, the TTC uses a combination of art and photography when designing passes. The new art will be part of the overall pass design. The TTC will be issuing a request for expressions of interest in August. TTC customers can expect to see new art on Metropasses starting in April 2010.

Adam Giambrone, have you been reading my rants about the Metropass design? Hmmm? Please don’t screw this up – there are a lot of talented designers in the city who would love an opportunity to redesign this abdomination. Give me a shout, Adam.

June 11th, 2009 at 7:52 am · Bookmark & share

• Posted by TTC Metropass redesign — Valentine Makhouleen — interactive art director on June 11th, 2009 at 7:58 am

  [...] Edit: There has been an announcement by TTC on new security features with suspiciously similar ideas. [...]