WIND, the first new mobile service provider to enter the Canadian market in ten years, launched in Toronto and Calgary in December of 2009 and was expected to provide fresh competition in the Canadian wireless market by offering low-cost plans and services as an alternative to Bell Mobility, Telus and Rogers Wireless which have dominated the Canadian market for decades. Canadians have long complained of high cellphone bills in comparison to much of the world and many consumers were expecting WIND to make a dent in mobile service prices by introducing low rates and forcing competitors to follow suit, but it doesn’t seem like to be the case so far.

The other day I was asked by Brand New to write a critique on an identity for Wind, a new mobile provider in Canada. You can read the full article here.

January 27th, 2010 at 5:14 pm · Bookmark & share