Robin Hood
It all started in 1909 with 62 employees working at a small mill in Moose Jaw, Saskatchewan. From these humble beginnings, Robin Hood’s green-and-red archer emblem has become a familiar and highly regarded symbol of consistent quality of flour. The Robin Hood site is a popular destination amongst Canadian bakers.
I was tasked with bringing the Robin Hood online practices up-to-date, introducing global interactive guidelines, revisiting site architecture and templates, coming up with engaging interactive content and streamlining email communications.
These changes are ongoing to provide Robin Hood users with a better interactive experience. The long-term goal is to make the Robin Hood site an easy-to-use, trusted online destination for delicious and reliable recipes for both experienced and new bakers.
Iconography system for RobinHood.ca
Agency: Ogilvy
Role: Art Direction, Illustration